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VISION : To become a leading BTL Agency by expanding human potential and creating soaring imaginations into concepts.

MISION : Provide best-in-class BTL marketing services, demand the highest standard of professionalism and responsibility.

About Us

There are times, knowing the best way to engage your customers can be challenging. And with the increasing number of media available, it’s not always clear which touch point will provide the exposure you need to stay top of mind with your target audience.

That’s where NEW IDEAS comes in. As a reliable Marketing Agency in Vietnam, we provide you the innovative marketing solutions on-ground and online, especially in BTL activities.

Our combined expertise, partnerships and dedication to deliver the most effective marketing results on time will enable you to engage anyone, anytime. That’s what makes us NEW IDEAS

Contact Us

No. 36, A4 Street, 12th Ward, Tan Binh District, Ho Chi Minh city

Tell: +84 8. 39959846

Our Process


Our Tools

  • Media Data Base
  • Celebrity Data Base
  • Government Data Base
  • VIPs/ KOLs Data Base
  • Key influencers Data Base

Trading service marketing advertisement

Retail Services

We create multi-dimensional brand experiences that are fresh, exciting and competitive, that motivate buying behavior and spread your marketing message quickly among consumers. These unique branded environments generate positive impressions to consumers both inside and outside the world of retail, helping your brand to better distinguish itself and create a memorable consumer experience.

Event Management

We build experiences that are online, on-ground and in-line, from planning and strategy to creative development, implementation and measurement. And we extend experiences with services to ensure your participants do more than just show up – they’ll engage in experiences that leave lasting impressions.

Brand activation

Whether you are looking to increase sell-through, launch products or promote services directly to consumers, with New Ideas you’ll make those connections more effectively. We also provide integrated solutions that increase brand sales and profitability. At point of sale, we create influence via innovative retail training content development, field marketing and promotional services – delivering measurable results for our clients.


We consider ourselves very lucky. WHY? It's not every day that you get to work with some of the world's biggest brands. Let alone for years. Here are some reasons WHY clients continue to trust New Ideas.